SWOT analysis
An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).(pg54-58 Marketing An Introduction) With look into our "S.W.O.T" we do have a few strengths to our advantage . We have a product that is unlike any other , we would be new to the jerky market scene, and have new flavors and different kind of jerky meat. Its not to many jerky companies out there that would do the things we do.Our weakness would be big too just like it would be good to be new ,it will also be kinda of a weakness because you have to get people to come see what you are about .The consumers that eat jerky will have their doubt about your product and even just not like it for no real reason.The target market would be huge because of the opportunities it would bring . From all the promotion to all the new ideas you will get from being around other people and hearing their ideas on what good and what can help the product.
The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats.(pg 54-58 Marketing An Introduction). The threats we have are just like all the other Jerky companies , the state of our food, vegetation , animals , and just the earth period , plus the other companies their-self's, but hay whats little comp it never hurt nobody.
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