Objectives

The objective of Jamming Jerky is to be the new kid on the block that the consumer see's as family. We have to give the consumer everything it want plus more. Jamming Jerky will give the consumer a new way to jerky,plus their all-time favorite jerky. This mission is then turned into detailed supporting objectives that guide the whole company. Next, headquarters decides what portfolio of businesses and products is best for the company and how much support to give each one.(pg 39 Marketing An Introduction).We will hit the market with the Sweet& Sour Jamming Jerky, hat will be made out of dried pork plus your everyday jerky with a jamming twist.Pricing may play an important role in helping to accomplish company objectives at many levels. A firm can set prices to attract new customers or to profitably retain existing ones. It can set prices low to prevent competition from entering the market or set prices at competitors’ levels to stabilize the market.(pg 280 Marketing an Introduction). We will give the consumer a great product with freshness and bold taste at a price to die for.